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UX Research
Nykaa
Fashion
EDD.
To identify the most suitable "items" for Nykaa Fashion EDD (Early Delivery)
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Research methodology.
The most suitable method for this study was Quantitative and we chose Survey for that and it was done using Qualtrics and user testing.
Setting goals.
Goals been described and brainstormed with multiple teams, such as mainly product designers and managers.
Methodology.
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Quantitative research (Survey)
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Platform: Qualtrics/User testing
Participants recruitment.
Mainly from Tier 1 and Tier 2. Between the age group of 18-40 yrs.
Survey
data visualization.
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Mapping the responses received through survey (qualtrics).
Analysis
and findings.
Survey Insights.
86
participants.
Age group
18-40 yrs.
Gender
M/W
Tiers
I, II, III
Participants and method.
Moving on to participants distribution: There were total 86 participants, and the gender split was 50-50, including all three tiers, Tier I and II had the highest %. Lastly the age range of participants was between 18-40 years old.
Quantitative research (survey) with qualtrics/ user testing.
User's to be asked?
1. How often do users check the estimated delivery date before making the purchase?
2. Platforms where users have recently shopped online for clothes/bags/shoes/accessories.
3. How many days did it take for user’s last purchase to be delivered.
4. Where do users generally see the delivery dates on shopping "websites/apps"?
5. What users have proposed
...
insights.
Platforms where users have recently shopped online for clothes/ bags/ shoes/ accessories.
How often do users check the estimate delivery date before making the purchase.
How many days did it take for users last purchase to be delivered.
Where do users generally see the delivery dates on shopping "websites/apps" ?
What users have proposed.
The term 'Delivery' emerged as the most relevant term among users.
Key takeaways.
Majority of users shopped from various platforms, including Nykaa Beauty, Flipkart, Nykaa Fashion, Urbanic, Zara, H&M, and Instagram shops. However, Amazon and Myntra were ranked the highest.
Over 90% of users always check the delivery dates on the platform.
For 37% users, the typical delivery time is in the range of 2-3 days, while 23% experienced delivery times of more than 4 days. For 19% of the users, the typical delivery fell within the range of 3-4 days, and an equal percentage experienced delivery times of 1-2 days.
Over 70% users, actively check the delivery dates on both PLP and PDP (before adding the product to CART). Interestingly, 19% of users see when adding items to their bag, while 18% do so during the bagging and checkout process. Only a smaller percentage 8%, see after making the payment.
Express.
is the overall winner'
Fast & quick.
closely follow 'Express'
To differentiate ourselves from competitors, we can consider utilizing the runner-up options of "Nykaa Fast Delivery (NFF)" or "Nykaa Quick Delivery" as well.
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