To identify the most suitable "items" for Nykaa Fashion EDD (Early Delivery)
The most suitable method for this study was Quantitative and we chose Survey for that and it was done using Qualtrics and user testing.
Goals been described and brainstormed with multiple teams, such as mainly product designers and managers.
Quantitative research (Survey)
Platform: Qualtrics/User testing
Mainly from Tier 1 and Tier 2. Between the age group of 18-40 yrs.
Mapping the responses received through survey (qualtrics).
I, II, III
Participants and method.
Moving on to participants distribution: There were total 86 participants, and the gender split was 50-50, including all three tiers, Tier I and II had the highest %. Lastly the age range of participants was between 18-40 years old.
Quantitative research (survey) with qualtrics/ user testing.
User's to be asked?
1. How often do users check the estimated delivery date before making the purchase?
2. Platforms where users have recently shopped online for clothes/bags/shoes/accessories.
3. How many days did it take for user’s last purchase to be delivered.
4. Where do users generally see the delivery dates on shopping "websites/apps"?
5. What users have proposed
Platforms where users have recently shopped online for clothes/ bags/ shoes/ accessories.
How often do users check the estimate delivery date before making the purchase.
How many days did it take for users last purchase to be delivered.
Where do users generally see the delivery dates on shopping "websites/apps" ?
What users have proposed.