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Design research




Developing the souvenirs with an essence of Indian Railway
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stories, & history.


The Rail Design Center and National Institute of Design, Paldi, came up with an ideas to make a souvenirs for Indian Railway Museums. 

1. To hold a research for understanding the essence of Indian Railway.
2. Tangible and Intangible connections of Indian Railway.
3. Developing clear and crisp briefs for developing souvenirs.
4. Making souvenirs for developing souvenirs shops at Rail Museum shops or gallery.

Design methodology.

Here, we tried to mapped emotions, stories, people, and history of the Indian Railway souvenirs. Majority of research done with a lenses of visual research.
Desk research.

We majorly focused our exploration:

1. People

2. Museums

3. Stories and emotions

4. History

First hand research.
  • Diary study

  • User study

  • Visual mood-boarding

  • Elements

  • Closure

Information and stories.

Collected the data, objects, and experiences of different museums across the India (zones). 

Giga mapping.
  • Elements of Indian Railway

  • Existing souvenirs

  • Mapped zonal rail museum experience

and themes.
  • Railways

  • Museums

  • Souvenirs

  • Activities

  • Calendar

  • Tic Tac Toe

  • Spinning Toy

  • Rare collectable

NID Ahmedabad.
Desk research.
Beginning with the beginning.

We know Indian Railways been a "lifeline of nation", and we majorly focused our exploration to people, museums, stories, and history.
  • Brief history of the Indian Railways

  • Point of interests and stories

  • Elements and associations- Nostolgia

  • Museums for the muse

  • Souvinier shops at rail museums

  • Memories for keeps

  • Visual library of souviniers

  • Stakeholder and craft association 

Read more..
First hand research.
Into the shoes of reality.

We know Indian Railways been a "lifeline of nation", and we majorly focused our exploration to people, museums, stories, and history.
  • Diary study

  • User study

  • Visual mood-boarding

  • Elements

  • Closure

Scope of souviniers.
Read more..
Giga mapping.

Mapping | Sensing | Sense-making | Defining

We tried to make a day-wise plans to visit the places and capture the detailed information to know the city more i.e. as visuals, talking to officials, visitors, purposes, and many more aspects.

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Opportunity to ideation.
  • Archive

  • One identity logo

  • Unseen photos/ scan/ postcards

  • Curation

  • Films and motion

  • Sensory experience

  • Souvenir shop

  • Film and motion

  • Cafeteria

  • Curation

  • Gamification

  • Educational activity

  • QR code

  • Upcycling material

  • Virtual souvenir

  • Travelling kit

  • Furniture

  • Flipbooks

  • Kits for children

  • Educational activity

  • Gamification

  • Activity booth

  • Summer camp

Howrah Rail Museum with officials
Our brief.
Fostering the Indian Railways' historical  identity.

Indian Railways with more than 160 yrs. of rich history; presents a wide spectrum of both tangible and intangible heritage. It has its own visual connection with our generation in the forms of characters, colors, prints, texts, touch, patterns, etc. This form of connections needs to be fostered for today and coming generations in the form of souvenir. 
  • Calendar cum souvenir.
  • Character cum toy (Tic, Tac, Toe). 
  • Spinning toy (Talpatra).
  • Rare collectables.
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Due to Non-disclosure agreement with RDC.

I'm not able to share the details of prototype, detailed souvenirs in public domain. 
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