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Service design




Designing a new service design for millennials
Snap & snooze

Me time

Work-life balance

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How a guided siesta can rejuvenate your mind and body.


1. Identifying the latent user needs in a context.
2. Translating need into service form and
defining core of the service.
3. Designing service interaction and
    touchpoints, respectively.
4. Prototyping the ideas, assumptions, and
    hypothesis in the service.

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Grounded theory 


It guided data collection and simultaneous analysis. Various tools were used iteratively for investigating and validating the approach. 
  • 1. Graffiti walls

  • 2. Card sorting

  • 3. Observational study

  • 4. Lottery box.

  • 5. Semi-structured interviews

Contextual research.
  • Structured interviews

  • Literature review

Service definition.
  • Personas

  • Service form

  • Service blueprint

  • Identity design

  • Brand collateral/ goodies

  • Validating

  • Prototype sequencing

  • Materials

  • Sessions and feedbacks

Explorative research.

Graffiti walls

What do you miss? What do you need? What do you wish? asked on campus crowed at common cafeteria where people can walk and write their thoughts.

Card sorting

Total 17 emotions expressed through words like Happy, Stress, Lonely etc. to ask people on choosing relevant words they want to keep in their life and not to.

Observational study

Space like library, cafeteria, auditorium, amphitheater were captured to get the behavioral patterns of students, faculty and other staff.

Lottery box

To ask people to keep their Wishlist based on their immediate needs in the lottery box.

Semi-structured interviews

Students, faculty and other staff were asked about their daily activities, What things they are missing? and What are add on to their productivity and well being on campus.

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Gaps Identification.

During structured interviews with students, faculties, and other staff members, we tried to know their lifestyle by asking some directional questions.
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  • Weekends are the only to complete their sleep cycle.
  • Taking naps at noon makes them fearful of not waking up at right time, and more sleepy.
  • Lack of resting infrastructure inside the campus.
  • Lack of rest spaces, and most of the spaces were occupied by students.
  • Taking breaks and napping is taboo in working ours.

Need for Guided Siesta.

In such scenarios where work is the main priority of a person, we must give rest to the body and mind and repair the system of mental worries.

Parameters for what service will include?

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User Persona.

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How Service Core helps persona.





Service Definition.

Idea is to create  a space, where one can relax, refresh, and rejuvenate.
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Service Blueprint.

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Service Branding.

The primary user group identified were the students stressed and burdened with the ongoing campus activities.
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Montserrat Medium

Chennai Regular

Logo Components


Nap time, Refresh


Human, People, Focus,



For the final prototyping, we made the story board for final execution, action to be made and define the user journey map.
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Prototype Sessions.

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Thank you for this experience. Needed this after a long day

Feel absolutely refreshed after the session. The ambient temperature and fragrance was lovely.

The marbles helped wake me up

It was good, sweet, just like good old memories I liked it

Really liked all the bubble wrap.

Best wakeup ever!

Transition was slow, it's surreal. Keep it for the rest of the Semester


Loved the aroma & eye mask.  Great Ambience created inside

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"Touched my soul to my loved ones. I feel refreshed and energized"

User 1

Young Design Award

Won 3rd place in

Service Design Category.

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