How a guided siesta can rejuvenate your mind and body.
Goals.
1. Identifying the latent user needs in a context.
2. Translating need into service form and
defining core of the service.
3. Designing service interaction and
touchpoints, respectively.
4. Prototyping the ideas, assumptions, and
hypothesis in the service.
Grounded theory
methodology.
It guided data collection and simultaneous analysis. Various tools were used iteratively for investigating and validating the approach.
Exploration.
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1. Graffiti walls
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2. Card sorting
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3. Observational study
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4. Lottery box.
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5. Semi-structured interviews
Contextual research.
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Structured interviews
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Literature review
Service definition.
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Personas
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Service form
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Service blueprint
Branding.
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Identity design
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Brand collateral/ goodies
Prototyping.
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Validating
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Prototype sequencing
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Materials
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Sessions and feedbacks
Explorative research.
Graffiti walls
What do you miss? What do you need? What do you wish? asked on campus crowed at common cafeteria where people can walk and write their thoughts.
Card sorting
Total 17 emotions expressed through words like Happy, Stress, Lonely etc. to ask people on choosing relevant words they want to keep in their life and not to.
Observational study
Space like library, cafeteria, auditorium, amphitheater were captured to get the behavioral patterns of students, faculty and other staff.
Lottery box
To ask people to keep their Wishlist based on their immediate needs in the lottery box.
Semi-structured interviews
Students, faculty and other staff were asked about their daily activities, What things they are missing? and What are add on to their productivity and well being on campus.
Gaps Identification.
During structured interviews with students, faculties, and other staff members, we tried to know their lifestyle by asking some directional questions.
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Weekends are the only to complete their sleep cycle.
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Taking naps at noon makes them fearful of not waking up at right time, and more sleepy.
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Lack of resting infrastructure inside the campus.
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Lack of rest spaces, and most of the spaces were occupied by students.
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Taking breaks and napping is taboo in working ours.
Need for Guided Siesta.
In such scenarios where work is the main priority of a person, we must give rest to the body and mind and repair the system of mental worries.
Parameters for what service will include?
User Persona.
How Service Core helps persona.
Core
Peripheral
Other
Service Definition.
Idea is to create a space, where one can relax, refresh, and rejuvenate.
Service Blueprint.
Service Branding.
The primary user group identified were the students stressed and burdened with the ongoing campus activities.
Logomark
Tagline
Font
Montserrat Medium
Chennai Regular
Logo Components
Nap time, Refresh
Human, People, Focus,
Relax
Service
Illustration.
For the final prototyping, we made the story board for final execution, action to be made and define the user journey map.
Prototype Sessions.
Feedback
Thank you for this experience. Needed this after a long day
Feel absolutely refreshed after the session. The ambient temperature and fragrance was lovely.
The marbles helped wake me up
It was good, sweet, just like good old memories I liked it
Really liked all the bubble wrap.
Best wakeup ever!
Transition was slow, it's surreal. Keep it for the rest of the Semester
Loved the aroma & eye mask. Great Ambience created inside
Young Design Award
Won 3rd place in
Service Design Category.