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Understanding the
Challenges of Rural Healthcare in India 
to build as a Model Village

Rural India | Healthcare Infrastructure | Human Behavior | Prabuddh Gram

Scope of the project:

We are a team of highly enthusiastic Strategic Design Management student at National Institute of Design, PG Campus who are on a journey to explore the essence of Service Design.

As a part of our New Service Design module, we are trying to propagate the importance of proper Sleep and intermediate Power Naps through enhancing all five senses to relax, rejuvenate and refresh. Our services are well designed to stimulate  yours senses towards energizing you for long in your daily life routine.

Our service took you with all your sensory relaxation, where you can feel and touch the outcomes through your senses as being energized. Three days offerings are placed to give you long lasting touch and feel of our service in your active life. Also, every another day  you will get to feel the variation in the white noise environment which will help you in experiencing the border dimension of relaxation and energize.

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Avenir Light is a clean and stylish font favored by designers. It's easy on the eyes and a great go-to font for titles, paragraphs & more.

15457.png

Avenir Light is a clean and stylish font favored by designers. It's easy on the eyes and a great go-to font for titles, paragraphs & more.

1506200.png

Avenir Light is a clean and stylish font favored by designers. It's easy on the eyes and a great go-to font for titles, paragraphs & more.

12044-200.png

Avenir Light is a clean and stylish font favored by designers. It's easy on the eyes and a great go-to font for titles, paragraphs & more.

Key Problems Area Identified

Design Methodology 

Need Identification

1. Interviews

2. Identifying User Groups

3. Identifying the Latent Needs and Challenges of    NID Gandhinagar Campus

4. Auto- ethnography

5. Observation & shadowing

6. Ballot Box

Phase 1
Need Identification

Explorative Research | Latent Need

Identification of Latent Need

To come up with a New Service Design Idea. Identification of need.

Balancing the Service Offerings with Core

To align the meaning or importance of service with core as rejuvenated were tough to realize and experienced.

Resources & Materials

Procurement of resource and materials were challenge because of pandemic and limited access.

Capturing the Silence

Big problems with daily life noises from activities of people

Location & Space

Finding a silent space in close proximity were big hurdle for our service.

Realization of Need

Realization to choose right for wellness and need for fulfillment of his/ her in day to day hectic life.

Our service took you with all your sensory relaxation, where you can feel and touch the outcomes through your senses as being energized. Three days offerings are placed to give you long lasting touch and feel of our service in your active life. Also, every another day  you will get to feel the variation in the white noise environment which will help you in experiencing the border dimension of relaxation and energize.

Finding Service Core

1. Interviews

2. Identifying User Groups

3. Identifying the Latent Needs and Challenges of    NID Gandhinagar Campus

4. Auto- ethnography

5. Observation & shadowing

6. Ballot Box

Service Form

1. Interviews

2. Identifying User Groups

3. Identifying the Latent Needs and Challenges of    NID Gandhinagar Campus

4. Auto- ethnography

5. Observation & shadowing

6. Ballot Box

Prototyping & Iteration

1. Interviews

2. Identifying User Groups

3. Identifying the Latent Needs and Challenges of    NID Gandhinagar Campus

4. Auto- ethnography

5. Observation & shadowing

6. Ballot Box

We began the process of need identification by using multiple research techniques, which narrowed down within the selected boundary subsequently with each method pursued. 

Graffiti Walls

What do you miss? What do you need? What do you wish? asked on campus crowed at common cafeteria where people can walk and write their thoughts.

Lottery Box

To ask people to keep their Wishlist based on their immediate needs in the lottery box.

Card Sorting

Total 17 emotions expressed through words like Happy, Stress, Lonely etc. to ask people on choosing relevant words they want to keep in their life and not to. 

Observational Study

All the discipline studios, faculty lounge, labs, common gathering space like library, cafeteria, auditorium, amphitheater were captured to get the behavioral patterns of students, faculty and other staff.

Semi-structured Interviews

Students, faculty and other staff were asked about their daily activities, What things they are missing? and What are add on to their productivity and well being on campus.

Photo from Amit Yadav (1).jpg

VR Headsets

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Smart Home Devices 

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Smart Helmets

Photo from Amit Yadav (3).jpg

Smartwatches

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Smartwatches

Key Findings:

Small Title

Small Title

Small Title

Small Title

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Avenir Light is a clean and stylish font favored by designers. It's easy on the eyes and a great go-to font for titles, paragraphs & more.

png-user-icon-customer-icon-1600.png
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png-user-icon-customer-icon-1600.png
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Avenir Light is a clean and stylish font favored by designers. It's easy on the eyes and a great go-to font for titles, paragraphs & more.

png-user-icon-customer-icon-1600.png
png-user-icon-customer-icon-1600.png

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Avenir Light is a clean and stylish font favored by designers. It's easy on the eyes and a great go-to font for titles, paragraphs & more.

Millennial's are getting less and
less of the restorative sleep they need

Phase 2
Finding Service Core

We began the process of need identification by using multiple research techniques, which narrowed down within the selected boundary subsequently with each method pursued. 

Contextual Research | Persona Mapping

Structured Interview

With master's students from various design disciplines, faculties and other staff members.

Persona Mapping

To identify our key people, who seeks for betterment or either know or wanted to know upon our latent need.

Literature Review

for more Scientific reasons & approaches on backing our latent need clarity and scopes.

Gaps Identification:

We began the process of need identification by using multiple research techniques, which narrowed down within the selected boundary subsequently with each method pursued. 

Gaps?

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Students

Avenir Light is a clean and stylish font favored by designers. It's easy on the eyes and a great go-to font for titles, paragraphs & more.

Gaps?

png-user-icon-customer-icon-1600.png
png-user-icon-customer-icon-1600.png
png-user-icon-customer-icon-1600.png
png-user-icon-customer-icon-1600.png

Students

Avenir Light is a clean and stylish font favored by designers. It's easy on the eyes and a great go-to font for titles, paragraphs & more.

Gaps?

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Avenir Light is a clean and stylish font favored by designers. It's easy on the eyes and a great go-to font for titles, paragraphs & more.

Sleep Habits: Personas

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Structured Interview

With master's students from various design disciplines, faculties and other staff members.

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Structured Interview

With master's students from various design disciplines, faculties and other staff members.

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Structured Interview

With master's students from various design disciplines, faculties and other staff members.

Service Core:

In such scenarios where work is the main priority of a person, there is no time given to mind relaxation. There is hardly any enjoyment left in our world that can heal our soul and mind as everyone is too busy chasing dreams. But if such conditions keep on prevailing, body and mind will never be relaxing. In order to give better work, one must give rest to the body and mind and repair the system of mental worries.

Core

Peripheral 

Other

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Phase 3
Service Form

Service Form | Persona | Branding | Service Idea | Service Flow Map

Due to the advanced development in education, health, technological, communication sector shows a great impact on society and culture . A diverse changes has been seen in the society in terms of lifestyle. Now people spend on more time on work than on themselves. As this has been well established by World Health organization that millennial of India are spending far more time on work then any other country . This leading to many health issues like mental health is a major concerns nowadays, people are having elevated stress level due to which they are less productive, attentive , efficient at work because they are
continuously working for long hour and have no time to rest. . Our space where you can relax and rest for 30 minutes , without disturbing your working schedule. As this session as small as your lunch break ,easy to accommodate within your hectic schedule but has great impact on the mind & body. We are trying to propagate the importance of proper sleep and intermediate Power naps through enhancing all five senses to relax, rejuvenate and refresh. Our service are well designed to stimulate yours senses towards energizing you for long in your daily life routine .

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Refresh
Rejuvenate
Relax

Service Flow

Service Persona

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Structured Interview

With master's students from various design disciplines, faculties and other staff members.

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Structured Interview

With master's students from various design disciplines, faculties and other staff members.

png-user-icon-customer-icon-1600.png

Structured Interview

With master's students from various design disciplines, faculties and other staff members.

Service Branding

We began the process of need identification by using multiple research techniques, which narrowed down within the selected boundary subsequently with each method pursued. 

Logo Components

Logomark

Tagline

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Font

Montserrat Medium

Chennai Regular

Popular 
Recipes