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To strategise for User Activation, Onboarding and Management 

Client: Nykaa Fashion, Gurugram

To steer our research, we used a detailed roadmap to analyse the long-term gaps, difficulties, and potential of the Nykaa Fashion for design interventions. Mix approaches will be used as tools to gain an understanding of Nykaa Fashion's immediate and long-term aims.

Due to Non-Disclosure Agreement  signed with Nykaa am not able to share the details of research, scenarios and insights on a public domain. 

Graduation project


Nykaa Fashion launched in 2018, as a curated and managed marketplace with an endeavour to inspire consumer to make fashion and lifestyle choices that best suit them.


Nykaa Fashion have a wide assortment offerings, across price points, to cater women, men and children of diverse demographics.

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