To strategise for User Activation, Onboarding and Management
Client: Nykaa Fashion, Gurugram
To steer our research, we used a detailed roadmap to analyse the long-term gaps, difficulties, and potential of the Nykaa Fashion for design interventions. Mix approaches will be used as tools to gain an understanding of Nykaa Fashion's immediate and long-term aims.
Due to Non-Disclosure Agreement signed with Nykaa am not able to share the details of research, scenarios and insights on a public domain.
Graduation project
2022-23
Nykaa Fashion launched in 2018, as a curated and managed marketplace with an endeavour to inspire consumer to make fashion and lifestyle choices that best suit them.
Nykaa Fashion have a wide assortment offerings, across price points, to cater women, men and children of diverse demographics.